Palisades Forever was created in the aftermath of the January 2025 wildfire that devastated the community we call home. Tragically, many homes, schools, restaurants, stores, and parks were burned to the ground.

The way the community has come together in the wake of this tragedy has been impressive and inspiring. Motivated to help, four childhood friends immediately came together to raise money to rebuild their hometown. We recognize that the restoration process is not going to happen overnight.  

Our mission is to support the recovery and rebuilding efforts in Pacific Palisades. We are dedicated to restoring and revitalizing the community spaces, schools, businesses, landmarks, and recreational areas that make the Palisades such a special and singular place to live. 

Palisades Forever is in the process of registering as a 501(c)(3), which will ensure that 100% of your donations and purchases go towards rebuilding efforts. We plan to partner with nonprofits whose expertise aligns with our goals – rebuilding a thriving, vibrant community we can once again call home.

With your help, we’re rebuilding this town.

With love,